Page 201 - Wholeness

“Coca-Cola” is one of the big corporations whose product is
present on the global market. In the past, almost every country

had its own non-alcoholic beverage production. The quality of
soft drinks was different. “Coca Cola”, with its aggressive

marketing and good quality product, pushed its way to markets

all over the world. Such situation led to a large circulation and
sales of this drink worldwide. Small local factories that produced

juices did not have the strength to fight the big corporation and

over time they were forced to sell or bankrupt. Coca-Cola
became the best-selling non-alcoholic beverage worldwide.

Bankrupt factory owners and workers were left on the street.
What does this mean in other words?

Coca-Cola, taking over almost the entire world market, made

huge profits. The ruined small factories left a huge number of
unemployed and impoverished workers.

Seemingly, this situation is normal because we live in a market
economy and all this is normal, but in fact it caused a big

problem. It widened the gap between the rich and the poor in the
world.

All of the above leads to the conclusion that globalization has

brought novelties that upset people in the world. The number of
people who are pleased with globalization is decreasing. A way

out of this situation is a new organization of the social
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